Studio DJL supported The Ambassadors, Woking with a coordinated planning and design approach to introduce new digital display screens that enhance the venue’s public presence while respecting its architectural context. Working closely with stakeholders, Studio DJL developed a clear design rationale for the screens’ scale, positioning, brightness, and content strategy, ensuring they improved wayfinding, event promotion, and audience engagement without visual clutter.

The team prepared robust planning documentation, including drawings, visualisations, and impact assessments, to demonstrate how the proposals would integrate sensitively with the existing façade and surrounding streetscape. Particular attention was given to heritage considerations, pedestrian experience, and night-time appearance, helping address planning officer and community concerns. Through early consultation and responsive design refinement, Studio DJL helped streamline the approval process. The result is a practical, future-ready digital signage solution for The Ambassadors Woking that supports programming visibility, improves audience communication, and strengthens the theatre’s role within Woking’s cultural quarter.